Client Spot : The Cleveland Gladiators

The Cleveland Gladiators are an arena football team in Cleveland Ohio, and I have the absolute pleasure of working with them on a Facebook PPC campaign to get 10,000 fans by the end of the season.

There are a lot of things that make working for the Gladiators fun. Of course the season ticket don’t hurt, and the fact that the sport is actually really exciting so I can honestly say I enjoy the games. Then the fact that so far they are having an excellent year makes it even more fun.

The next reason why I like this project so much is the people I work with are wonderful. They are a fun group who is optimistic and excited about what they do. They are very supportive of us and of each other. There is always a feeling of comradery and a true desire to do a good job on everyone’s part.

The last thing that makes the Gladiators a blast are the fans. Having a group of people who are that supportive of an organization is really amazing to work with. Because most of our campaign focuses on the Facebook Fan Page keeping up with the posts is imperative on our part. It is great to hear all the positive comments of how much the fans enjoy the games, but what I get an even greater kick out of is how the fans will defend the team as if the guys playing are their own flesh and blood! It really shows the power of Social Media.

Besides running the PPC campaign on Facebook the Gladiators have someone in charge of monitoring and engaging visitors on the Fan Page. This is a great place where they can get feedback and find out what people really want.

Give to receive is another thing the Cleveland Gladiators embrace. They ar currently running a Military Night to honor all the men and women who have dedicated themselves to protecting our freedom. Thank you to all our Armed Forces!

Thank you and have a terrific week,
Natalie

Morris MC, ltd.

Q & A: If I add keywords to my profile will it help me get more hits?

Normally I would say yes, that will help you, however if you are not using social media the way it was meant to be used, then adding a few keywords are not going to help you.

For example if you only have a few connections then making some minor changes to your profile is not going to make a big difference in the number of hits you get. The only people who are going to see the update you made are going to be people you are connected to.

If you have 30 connections and you make an update, you are not going to be reaching large numbers of people. However, if you have 300 or 500 connections or more! Then you make an update to your profile, that includes a keyword you think people would be interested in, then all of a sudden you will be making an impact on a large number of people.

However as I have mentioned before, if you are not involved in your social media:

  • if you are not building relationships with people
  • if you are not updating your status on a regular basis

Then no one is going to care that you added a keyword to your profile.

Like I have said so many times before, social media is about relationships. Think of Social networking as live networking.

If you go to the same networking meeting every single week, or even every month, you build relationships, you help people, you interact with them, they get to know you and what you do. If you then walk in one day and say “guess what everyone! I just started doing this” everyone is going to be interested in what you are doing.

However if you go to a group once never go back or only go for 2 minutes to drop off your business cards then stand up in the middle of that meeting and say “guess what everyone! I just started doing this” no one is going to care, because no one there knows you.

The only thing about Social Networking that is easier than real networking is that you can do it on your own time. You choose WHEN to update your profile, when to comment on people’s status, when to read what’s going on, or to pass on good information. Social Networking does not let you skip that part of networking. You still need the relationships.

Adding keywords to your profile will help you if you have built a strong community. If you add new updated information to your profile, and there are people who are following you they will see what you are up to, and hopefully pass it on to their connections if it relates.

Adding keywords will also help if people are searching for the product or services you add. However, if you are not connected in any way it is going to be difficult for them to connect with you, and if they have other people who are related, they will appear above you.

For example if you sell insurance, and only have 10 connections, and those connections only have 10 connections. However your competitor has 500 connections and those connections all have 300 connections (who have connections) if someone does a search for insurance, they will probably see your competitor above you, and they will see who they know, who knows them.  This gives them the advantage of being “familiar” to the person searching. It also gives the person searching the advantage if they want a referral, they know who to call and ask. If there is no one in their network that can vouch for you, or who even knows you, then they are going to be lest trusting of you and your services.

Optimizing for keywords is helpful, but only if you are “using” the social media.

Thank you,

Natalie

http://www.morrismc.com

Internet Marketing – What the heck does that mean?

The world of marketing has changed dramatically over the past 10 years. Part of that change was adding Internet Marketing to the mix.

When the web really got going as a Marketing venue it was treated almost identical to any other marketing venue.

  • Determine who you market is – in a very broad sense
  • Sell your products and services
  • Wait

Now with the onset on Social Media, this formula doesn’t work the same way. In some ways it’s much better, in others it’s much worse.

How it’s better:

  • Small and medium-sized companies can enter into the marketing pool
  • Local businesses can easily reach global audiences
  • Customers can communicate directly with companies
  • Changes can be made instantaneous
  • Target audiences can be very specific

How it’s worse:

  • Large companies that had market dominance now need to share
  • It’s easy to shop price from your home
  • You need someone to be watching conversation about your company constantly
  • People expect an immediate response

So what is Internet Marketing? In a nutshell it’s coming up with a comprehensive plan that takes into account:

  • Website
  • Pay Per Click
  • Natural Listings
  • Social Media

Each one of these areas needs to be handled specifically for that particular media. For example it’s ok to “sell” your product on your website, but it is not ok to “sell” your product on social media.

Also each item above may have multiple venues, for example your Social Media Campaign may include LinkedIn, a Blog, You-Tube, and Google Places. Similarly the Natural Listing may include your website, a blog, directories, and Google Places. As you can see items may overlap into other areas. Blogs will appear both in natural listing and are considered a Social Media venue.

A good internet marketing plan takes into account all internet venues and ensures they work together.  A blog that does not link back to your website, or to your You-Tube account is not going to be as productive as one that does.

More on this topic to come!
Natalie

http://www.morrismc.com

How Technology Makes Our Lives Easier

The Internet

  • In the beginnings there were the  nerds: The Internet allowed people to share information with other people.
  • Then came colleges and universities: Students and faculty were able to share information.
  • Then businesses used them for business: Businesses were able to share information with employees
  • Then marketers used them for marketing: Then the internet became a one way street
  • Then came Social Media … or should we say came back: This allowed people to share  information with other people.

Technology has evolved

Do you remember when…

  • There were only land lines, if you got lost you had to find a pay phone
  • The first mobile phone had a bag, cord, and battery that weighed more than a brick
  • Head sets were big clunky things that had cords

Do you remember when…

  • Computers used to fill entire rooms
  • The word processor replaced the typewriter
  • Data storage took up rooms
  • Mobile computers were huge

Do you remember when…

  • Only professionals had cameras
  • You only took pictures of special occasions
  • They came out with color film
  • When digital eliminated the need for film

Do you remember when….

  • You had to write a letter by hand
  • Put it in an envelope
  • Put it in the mailbox
  • Wait for it to be delivered by… Pony Express, UPS… talk about snail mail!

Now we have the Smart Phone, which can really do everything above and so much more! Not only are their apps that can control your home or car, baby monitors that call you, a ton of business options, navigation, but they can now work as your computer!

So where are we heading?

    Thank you and enjoy the technology we have today!
    Natalie Morris

Q & A – Social Media tricks of the trade

What are some tricks of the trade business owners can use to optimize their Social Media efforts?

Social Media Leaps is a great resource! If you have the time to learn how to do things, and you have the patience to figure it out, all you need to do is go there.

There are a ton of tutorials out there that can walk you through pretty much anything. However spending a little money having someone who already knows all the tricks to set it up for you may be well worth your time and money. Be sure to think, how will people find me (or my page/group/etc) what terms would they be looking for, what else would your target audience be searching for? For example if you are a moving company, would you visitors be looking for real-estate advice, or packing instructions. Use that knowledge to write using keyword rich content. Fill your profile with keywords that will help someone find you.

What do you do to make it easier? 

For updates I want to appear throughout the week or the month, I use HootSuite. This tool allows me to take an hour of my time and get my updates done for the week and choose which Social Media venue it goes to. There are a lot of other features it offers, like allowing you to follow groups etc. but I don’t take advantage of that.

What tools and tricks don’t work?

I tried tweet glide but never felt comfortable using it. However it has evolved since the last time I used it. Also, I had gotten too dependent on HootSuite, I stopped using the different social media tools, I lost contact with what people were doing, what they were interested in, what was going on in their lives.

What do businesses do that doesn’t work?

They don’t plan. They think they can just jump in. It doesn’t work, they end up wasting more time than they have and get no return.

They treat Social Media like any other “media” it’s not, in fact it’s not really social media, that’s a deceptive term, it’s really “virtual networking”.

If you went to a networking event a week early, placed your business cards on a couple of tables and then waited to get called you would be waiting a long time. Social Media is the same way. If you don’t put the effort into meeting and greeting you will never form the relationships you are looking for. This doesn’t have to be a full-time job, but you do have to be sincere in wanting to build relationships. There is really nothing out there that is unique anymore, you may be brilliant in your field, but there’s probably someone writing a free blog that explains in-depth exactly what you do. The world is swinging back to personal relationships, we have realized the tech in Indonesia isn’t going to provide the same service as the guy down the street.

Share information with people, help them if you can, be friendly, be personable, build relationships.

Life is not the way it’s supposed to be

So I’m a bit tiered, I’d like to have more money, I feel like there are not enough hours in my day… In other words I am feeling sorry for myself.

A good friend of the family was recently diagnosed with cancer.

Imagine this, I’m feeling like a bit like a loser for feeling sorry for myself.

An extended family member’s father is recovering from surgery, her mother has sever dementia, her step father just passed away, her brothers have downs syndrome, she’s a single mother with a teen age daughter, and she is the only once capable of caring for all these people.

I’m really feeling like a boob.

I was chatting with a friend, complaining about how individuals will take advantage of my time to learn more about my expertise then never follow-up with the services we discussed. I find out a mutual friend of our just had a second surgery to try to catch the cancer coursing through his body, only to find out all the lymph nodes they removed had cancer in them.

How can I even consider feeling sorry for myself?

Two different people I know have been hospitalized for staph infections within a week of each other.

I mean seriously how can I look at anything in my life and consider it unfortunate?
 
How can I even consider waking up and not be thankful for everything I have? 

Than as if some higher power is trying to teach me a lesson I get the following quote in my in-box.

Life is not the way it’s supposed to be.. It’s the way it is.. The way we cope with it, is what makes the difference.

 

Thank you,
Natalie

Q & A – How Can Google Alerts Help Me?

GoogleGoogle Alerts www.google.com/alerts are a great free tool provided by the all-powerful Google.

There are quite a few ways that Google Alerts can help you:

  • You can keep tabs on what people are saying about your products or services
  • You can see what people are saying about you
  • You can see what people are saying about your people
  • And even what your people are saying about you, your products, or your services
  • You can see what people are saying about your competitors
  • You can see what your competitors are saying
  • You can see what people are saying about your industry

But I don’t use social media, so why would I need Google Alerts?

Even if you are not “into” the whole social media thing, that doesn’t mean others aren’t talking about you in social media. Google Alerts gives you the ability to see what people are saying without having to be part of the “fad”. Of course, if you are not engaged in the internet, and a group of people are saying something about you, what are you planning on doing? If you do not participate in social media, and your products and services are getting bad reviews from people who are, what do you plan on doing? Even if you decide to take a traditional route, it’s important that you have a plan.

So I know what Alerts does, how can that help me?

If you know what people are talking about, what they like, dislike, and want then you can use that information to benefit your. If people are writing a blog about how poorly their widgets work, how long will it take before people stop buying widgets and find an alternative solution? If you sell widgNuts but people really want WidgMuts and it’s easy for you to transfer over to a WidgMut maker then why would you continue making WidgeNuts. Google Alerts let you know what people are talking about now. What they want now.

How do I decide what to use in my Google Alerts?

Honestly my best recommendation is to test, measure, and retry.  There are many keywords that are to concise to be helpful, and many that are too broad. I recommend starting with 10-20 key phrases. let them run for a week or two. review them, if you are getting hundreds of hits per day, then they are too broad, if you are only getting one hit a week or less it may be too narrow, or it may be that people are only talking a little bit.

Take your broad words, read some of the alerts and see if you can create more specific search terms from that. Set up the new terms and in a week or so re-evaluate them. After a while you will find a number of key phrases that provide you with information you can use.

Have  a terrific day,
Natalie

www.morrismc.com