What are some tricks of the trade business owners can use to optimize their Social Media efforts?
Social Media Leaps is a great resource! If you have the time to learn how to do things, and you have the patience to figure it out, all you need to do is go there.
There are a ton of tutorials out there that can walk you through pretty much anything. However spending a little money having someone who already knows all the tricks to set it up for you may be well worth your time and money. Be sure to think, how will people find me (or my page/group/etc) what terms would they be looking for, what else would your target audience be searching for? For example if you are a moving company, would you visitors be looking for real-estate advice, or packing instructions. Use that knowledge to write using keyword rich content. Fill your profile with keywords that will help someone find you.
What do you do to make it easier?
For updates I want to appear throughout the week or the month, I use HootSuite. This tool allows me to take an hour of my time and get my updates done for the week and choose which Social Media venue it goes to. There are a lot of other features it offers, like allowing you to follow groups etc. but I don’t take advantage of that.
What tools and tricks don’t work?
I tried tweet glide but never felt comfortable using it. However it has evolved since the last time I used it. Also, I had gotten too dependent on HootSuite, I stopped using the different social media tools, I lost contact with what people were doing, what they were interested in, what was going on in their lives.
What do businesses do that doesn’t work?
They don’t plan. They think they can just jump in. It doesn’t work, they end up wasting more time than they have and get no return.
They treat Social Media like any other “media” it’s not, in fact it’s not really social media, that’s a deceptive term, it’s really “virtual networking”.
If you went to a networking event a week early, placed your business cards on a couple of tables and then waited to get called you would be waiting a long time. Social Media is the same way. If you don’t put the effort into meeting and greeting you will never form the relationships you are looking for. This doesn’t have to be a full-time job, but you do have to be sincere in wanting to build relationships. There is really nothing out there that is unique anymore, you may be brilliant in your field, but there’s probably someone writing a free blog that explains in-depth exactly what you do. The world is swinging back to personal relationships, we have realized the tech in Indonesia isn’t going to provide the same service as the guy down the street.
Share information with people, help them if you can, be friendly, be personable, build relationships.