When we started this business my number one rule was “I only work with nice people”. A lot of people hear me say this and think it’s just lip service. But it’s not. Seriously, I only work with nice people, and the more I hold to this the more I have found it’s the only way to work.
Here are three wonderful people I have had the pleasure to work with. Jim Cermak from Cermak Marketing, Kelsey Loushin from Elder Care Professionals of Ohio, and Karen Knerem from Brooker Financial.
At my previous job, I had clients that I dreaded calling. I knew no matter what I gave them they would have an issue with it. Even when I went above and beyond what their project scope was, they had the audacity to complain and ask me to redo it!
Well no more! I pick and choose my clients, and I love it! It’s probably one of the biggest reasons why I always give a free needs assessment before I even consider quoting someone. If they just want a number, they are probably just shopping on cost, so I’m not going to be a good match for them. If they want to build a relationship that’s going to last a long time, well, then I want to work with them… As long as it’s a good friendly relationship.
I must admit it is hard sometime to make that decision but I have found the customers that aren’t nice, are going to cost more in the long run then they are worth. Both financially because they require so much more effort to make them happy, if you even can. But, even more importantly, mentally they always weigh on your mind, you don’t concentrate on your other clients because you are spending all your efforts worrying about the bad ones. So in my opinion they just aren’t worth it.
And seriously wouldn’t you rather spend your time looking for the nice client that you enjoy talking to than spending that time stressed out?
You know you have good clients when you feel comfortable at a Halloween party with them!
Now I have found there is one problem to working with people you like. It’s really hard to focus just on work. I know with most of my clients, if I call them 15 minutes will be us getting caught back up, finding out what’s going on in their lives, laughing, joking and having fun. But hey I can suffer through a good time, and that time is much better spent than dealing with a negative client, who will definitely take up more time complaining.
Do yourself a favor, decide today that you only work with nice people.
Oh! Here’s a funny side note! So I was meeting with a potential client, they were not being “nice” they weren’t being mean, but I didn’t get that warm and fuzzy feeling I often do. So in the conversation I brought up, that we only work with nice people. And when they laughed it off, I smiled politely looked them straight in the eyes, and said “no, seriously, we only work with nice people.” Their was an uncomfortable silence in the room for about 10 seconds. But their attitude changed from hard-ball to friendly. Sometimes you just need to let people know, it’s ok to be nice.