The Search Guru

Ready for a brain dump?

Oh thank you to COSE again! They were able to get Leslie Carruthers “the Search Guru” to give an amazing presentation on Search Engine Optimization (SEO) in The Panda Era.

I was happy to hear from the expert herself, that our SEO motto of good content and lots of links still holds true even after “the Panda”.

What’s new? A few things, first and in my mind the most expected was the increased importance of “like-able” content. In other words content and information that comes from Social Media and points either to your site or blog, or merely talks about you.

Another major change is the fact that junk pages – filler pages with low quality content or duplicate content – actually have the potential of bringing your site rankings down. Although more pages will help your site, having trash pages won’t.

Leslie’s top 4 Search Engine Tips

  1. Bake SEO into your site structure – be sure your developer understands SEO or hire someone who does
  2. Know the language of your visitors – but don’t use your “gut” – use keyword tools to search and determine what people are actually looking for and what is reasonable in the world of competition.
  3. Develop as many incoming links from “relevant” non-competing sites. Relevant is key. A baker linking to an oil change shop is not as good as a baker linking to a restaurant supply chain.
  4. Create fresh, relevant, interesting, optimized content!

I have about 6 more pages of notes but that’s all for now!

Have a terrific day,
Natalie

Search Engine Optimization
Web development and design

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