Q & A: If I add keywords to my profile will it help me get more hits?

Normally I would say yes, that will help you, however if you are not using social media the way it was meant to be used, then adding a few keywords are not going to help you.

For example if you only have a few connections then making some minor changes to your profile is not going to make a big difference in the number of hits you get. The only people who are going to see the update you made are going to be people you are connected to.

If you have 30 connections and you make an update, you are not going to be reaching large numbers of people. However, if you have 300 or 500 connections or more! Then you make an update to your profile, that includes a keyword you think people would be interested in, then all of a sudden you will be making an impact on a large number of people.

However as I have mentioned before, if you are not involved in your social media:

  • if you are not building relationships with people
  • if you are not updating your status on a regular basis

Then no one is going to care that you added a keyword to your profile.

Like I have said so many times before, social media is about relationships. Think of Social networking as live networking.

If you go to the same networking meeting every single week, or even every month, you build relationships, you help people, you interact with them, they get to know you and what you do. If you then walk in one day and say “guess what everyone! I just started doing this” everyone is going to be interested in what you are doing.

However if you go to a group once never go back or only go for 2 minutes to drop off your business cards then stand up in the middle of that meeting and say “guess what everyone! I just started doing this” no one is going to care, because no one there knows you.

The only thing about Social Networking that is easier than real networking is that you can do it on your own time. You choose WHEN to update your profile, when to comment on people’s status, when to read what’s going on, or to pass on good information. Social Networking does not let you skip that part of networking. You still need the relationships.

Adding keywords to your profile will help you if you have built a strong community. If you add new updated information to your profile, and there are people who are following you they will see what you are up to, and hopefully pass it on to their connections if it relates.

Adding keywords will also help if people are searching for the product or services you add. However, if you are not connected in any way it is going to be difficult for them to connect with you, and if they have other people who are related, they will appear above you.

For example if you sell insurance, and only have 10 connections, and those connections only have 10 connections. However your competitor has 500 connections and those connections all have 300 connections (who have connections) if someone does a search for insurance, they will probably see your competitor above you, and they will see who they know, who knows them.  This gives them the advantage of being “familiar” to the person searching. It also gives the person searching the advantage if they want a referral, they know who to call and ask. If there is no one in their network that can vouch for you, or who even knows you, then they are going to be lest trusting of you and your services.

Optimizing for keywords is helpful, but only if you are “using” the social media.

Thank you,

Natalie

http://www.morrismc.com

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