No I’m not talking about anything life altering, or heart wrenching, I’m talking about taking an honest look at yourself, your life, and what you are doing and figuring out if you really are the best person to handle things.
Ok, what am I really talking about, Social Media, I mean really what else do I talk about, ok maybe lions and tigers and some other topics, but Social Media is really my driving force so this is really a difficult thing for me.
I can’t keep up with it, I don’t have the time in my day to properly manage my own companies social media campaign, and because I am being a bit of a control freak, it’s just not happening. Now don’t get me wrong, this is totally not something I can just drop on someone elses plate, or something I can have a random intern take charge of. This is a VERY important part of my companies marketing campaign and it is imparative that it is handled professionally. The problem is, I can’t do that. So I need to be honest with myself and find a solution.
Luckly for me, I have a wonderful partner (both my husband and work associate) who knows my business as well as I do and who would much rather be conversing via SM than face to face (which is what I like). Although he know my business, and he knows social media I can’t just drop it on his lap without a plan, so even though I have made the decission to delegate, I need to actualy delegate and not dump.
Which brings me to another point, I was blessed to be able to speak at the 2010 COSE Conference this year, and to go to 5 other break out sessions and WOW were they wonderful. One of my favorites was “Delegation – an Underused Skill” presented by Amanda Hershberger at AssistNOW http://assistnow.org/.
Not only was she a delightful speaker, presented a huge amount of wonderful information, but also had us work through how to actually decide what to delegate, and how to delegate. It was a wonderful experience, and left me – the control freak I am – excited to delagate some of my responsibilities!
So it’s on my short list of things that need done, sooner rather than later.
Have a terrific Halloween!